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Marketing Digital Messaging Lead

Company: Clearlink
Location: Layton
Posted on: November 12, 2020

Job Description:

*COVID-19 UpdateOut of an abundance of caution for the current situation with the Coronavirus (COVID-19), we are offering a completely virtual hiring process; this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Salt Lake City office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.Who Were Looking For: Marketing Digital Messaging LeadThe Digital Messaging Lead is responsible for the growth and overall performance of the digital messaging (Chat & SMS) sales channels. This role requires a unique set of proficiencies ranging from multichannel marketing campaign management, marketing technology integrations, chat AI & bot integrations, and conversion rate optimization. Combining these skills, this position will work with our marketing, UX/UI, sales, and technology teams to continually improve Clearlinks approach toward growing our GP per user through digital sales channels.Breaking Down Your Day to DayStrategy & InnovationEstablish and communicate a clear strategic vision for the digital messaging channel that accounts for industry standards and competitive analysisIdentify ROI-based opportunities to keep Clearlink at the forefront of digital purchasing & customer experienceClearly understand the entire marketing and sales funnel ensuring that any tactics put forth for digital sales drive the greater benefit to our Clearlinks vision of owning and optimizing the entire customer experienceLead presentations to Clearlinks leadership on the strategy and performanceImplementationEnable marketing teams to find opportunities for an improved experience and conversion via Chat and/or SMS through the development of forecasting/modeling calculators so partners can understand what the business impact would be should they implement Chat and/or SMS on a given website or landing pageWork with business analyst to measure the financial impact and performance of implemented productsOptimizationDevelop a testing calendar and process to always be testingWork cross-functionally with front-end development, content, design, and decision science to implement conversion optimization tests detailing what works and what doesntEstablish processes to ensure all new chat and/or SMS implementations meet our standards and have the accurate attributionWhat You NeedBachelors degree in Computer Science, Internet Technologies, Business, Marketing or Data Analytics (or similar experience) from an accredited college/university or equivalent work experience.4+ years of related experience and proven success building and scaling processes, teams, and technology with a track record of ROI-based marketing strategies and tactics.Knowledge of industry-standard messaging platforms and technologies (LivePerson, ZenDesk, SalesForce, Twilio etc.).Must have an analytical skillset and phenomenal attention to detailMore About ClearlinkClearlink, a SYKES company, is an award-winning digital marketing, sales conversion, and technology company, headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Clearlinks people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. That means that when you come to work for Clearlink, youll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Clearlink is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow!People have taken notice of all the phenomenal things happening here at Clearlink! Over the last couple of years, weve been recognized with dozens of awards, such as:Utah Business Magazines SAMY AwardsUtah Business Magazines 40 Under 40 AwardsUtah Business Magazines 30 Women to Watch AwardsUtah Business Magazines 20 in Their 20s AwardsUtah Business Magazines Fast 50 AwardsSearch Engine Land Awards, Best In-house SEO Team FinalistPR Daily Digital PR Awards, Viral Campaign AwardPR Daily Digital PR Awards, Media Relations Campaign AwardUtah Diversity Connection, Large Business Diversity AwardThe Stevie Awards, Achievements in Health and WellnessThe Stevie Awards, Achievements in Developing and Promoting Women in BusinessThe Stevie Awards, People-focused CEO of the YearUtah Business Magazines CEO of the YearAchievers 50 Most Engaged Workplaces AwardWomen Tech Councils Shatter ListBenefitsIn addition to the competitive pay and a healthy work/life integration, Clearlink offers industry-leading benefits to support you both inside and outside of the workplace. Some of the benefits include:An award-winning wellness program with a path to have 100% of healthcare premiums paid in full (over 80% of employees have 90%-100% of their premiums covered by Clearlink)401K matching, tuition reimbursement, dedicated budget for conferences and certifications training/certification opportunitiesFree sets of ski passes to Utahs top ski resortsAnnual Trip of a Lifetime winners from each department that get to choose anywhere in the world to visit, and everyone in the larger group of finalists get a consolation prize of a week in a tropical paradise like Hawaii, Jamaica, or MexicoPaid maternity/paternity leaveAccess to yoga, meditation, counseling, outdoor and wellness activities like mountain biking and paddle boarding, and much more*Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Keywords: Clearlink, Layton , Marketing Digital Messaging Lead, Advertising , Layton, Utah

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