Industry Principal, Insurance

Company: Entrata
Location: Lehi
Posted on: February 17, 2026

Job Description:

Job Description Job Description Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide. Our 2200 global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in. The Industry Principal – Insurance is responsible for shaping, advancing, and optimizing the company’s Insurance products and services within the multi-family housing ecosystem. This role provides strategic leadership across product, operations, and go-to-market functions to ensure the growth, profitability, and long-term success of Insurance offerings. The position requires deep expertise in the multi-family housing and insurance sectors, strong cross-functional influence, and the ability to guide product direction, operational execution, and market strategy. The Industry Principal serves as the organization’s primary subject matter expert for Insurance and contributes to the development of broader company objectives. Responsibilities Serves as the primary subject matter expert for Insurance across customer engagements, internal teams, and executive leadership. Develops strategic insight into the company’s multi-family software ecosystem with a focus on the role of Insurance products. Identifies emerging industry trends, regulatory shifts, and market opportunities and translates them into actionable product and business recommendations. Works with product and operations teams to define product requirements, delivery approaches, and long-term roadmap direction based on market and customer needs. Collaborates with sales, marketing, and go-to-market teams to define objectives, KPIs, pricing structures, and contract standards for Insurance products. Partners with finance and accounting to determine pricing models, margin expectations, and financial performance metrics. Assists deal desk and sales teams on complex pricing requests, contract structures, and high-value customer opportunities. Participates in customer calls to support sales cycles, onboarding, issue resolution, and product adoption. Analyzes sales data, customer feedback, and market performance to identify product improvements and optimization opportunities. Maintains strong relationships with key clients, partners, and industry stakeholders, serving as a trusted advisor and strategic resource. Provides regular reporting and recommendations to leadership on Insurance product performance, priorities, and strategic opportunities. Leads strategic direction for Insurance product initiatives and ensures alignment with organizational objectives. Guides cross-functional collaboration and decision-making across product, operations, sales, and finance. Represents the company as the subject matter expert for Insurance in internal and external engagements. Travels domestically for client meetings, industry events, and company gatherings as required to maintain business relationships and achieve objectives. Drives evaluation of market trends and regulatory changes to influence long-term product and business strategy. Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently. Maintain professional interaction with internal and external stakeholders Ability to work in a fast-paced and high-stress environment Minimum Qualifications Deep knowledge of the multi-family housing industry and insurance ecosystem, including operational and regulatory considerations. Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders. Strong analytical, strategic thinking, and problem-solving skills. Excellent communication and interpersonal skills with the ability to convey complex concepts to varied audiences. Ability to operate autonomously in a dynamic and evolving environment. Bachelor’s degree in a relevant field; MBA or comparable experience preferred. Extensive experience in the insurance and multi-family sectors, preferably involving software products or technology solutions. Five or more years of experience specifically in the Insurance space. Experience in customer-facing or consultative roles such as sales, product advisory, or implementation. Active insurance license preferred. In addition to base salary, this role is eligible for commission. This band covers the full base compensation range for this role. Your offer within this range will depend on factors like experience, skills, and internal equity. Level - Q4 Benefits: Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance. Comprehensive medical, dental, and vision coverage , including fertility benefits, available for eligible employees and their families. HSA/FSA options and employer-paid disability benefits provided for eligible employees. Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security. Wellness initiatives promoting physical and mental well-being , access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs. Family-centric leave policies supporting new parents during significant life events. Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community . Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits. Bi-annual swag drops for employees Currently, Entrata hires in Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, and Illinois for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law. It’s a great place to work! Will you join us? We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Keywords: Entrata, Layton , Industry Principal, Insurance, Accounting, Auditing , Lehi, Utah